Thursday, 10 October 2013

Geodemographics

Geodemographics are divided into three main categories, local, national and international.

Local geodemography is paying attention only to those who live in the local area, examples include the Gazette and BBC Tees.









National geodemography is where media is directed at people living in the country (or in my case the whole of the UK). Examples of this are the whole of the BBC and ITV.









And last but not least, internationally. International geodemography focuses on everyone in the world. Examples of this is the film industry, you can basically watch, I don't know, James Bond movies any place in the world or Harry Potter. The reason for this is because film studios release them globally.

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