Advertising is a form of communication intending to persuade an audience to take action, usually purchasing a product or service. It is driven and focussed on the client and advertising need for the product. Advertising crosses multiple forms of broadcast, billboard, print and online.There are around 13,000 business in the sector who produce £6.2 billion of the UK GVA annually.
Around 70% of the UK's industry is based in London, the north west has the second biggest buisiness concentration with 6%. It is a young industry with 47% under 34. 46% of the workforce is female and only 6% is from black, asian or ethnic minorities.
Some of the best advertising companies include Aegis Group and PhotonMedia in London. A less known advertising company is Thinkingjuice.
The interactive media sector is a very fluid and flexible sector. It overlaps and converges with a lot of other media sectors. It's not really considered a sector, more like a discipline, and it's worth billions of pounds, with more than 43,000 employees.It also makes up approximately 22% of all media.
Some of the most well known interactive media companies include 2Comm and 3. A less known interactive media company is Bima.
No comments:
Post a Comment